Description
From the late 1920s into the 1930s Asian countries became major markets for Australian wheat and flour. Before World War I less than five per cent of sales were with Asia. By the mid-1930s more than half of Australia’s flour exports went to Asian countries.
Flour merchants in Asia often asked Australian milling companies to design flour bag labels that would be attractive to their customers. They used mythical creatures, such as dragons; magic and luck, represented by dice and all-seeing eyes; exotic buildings; modernity, including huge cranes and fast ships; fruit, for health and beauty; plants; flowers; birds; animals such as lions; and calligraphy. This book contains over 100 intriguing flour bag labels that were produced for the Asian market between the two world wars.
Specifications:
Publisher: Halstead Press
Year: 2022
Format: Hardback, no dust jacket
Pages: 190pp
ISBN-13: 9781925043723
239 A'Beckett Street Melbourne, Victoria, 3000 
03 9326 9288 
office@historyvictoria.org.au 
Office & Library: Weekdays 9am-5pm
Book Reviews Reviews
There are no reviews yet.