LUNCH TIME MARKETING:  BE INSPIRED & GO VIRTUAL FOR HISTORY MONTH

On Monday 13th September we are using our Lunchtime Marketing session to bring in lots of expertise in creating events and projects that can be run virtually, through social media (Facebook, Instagram etc) or platforms like Zoom or your website. It looks like we will be in lockdown for October, History Month, or, at best with some level of restrictions making events in real space difficult. So we want to encourage every historical society to go virtual. These events and projects are quick to set up, easy to manage, free and fun with lots of positive benefits.

Jess Scott will be joined by a panel of gurus to talk about their experience with virtual events and projects – what worked, what didn’t. This is a great opportunity to ask questions and tap into expertise.

The guest gurus include

• Steven Haby from Prahran Mechanics Institute
• Anne McNair works on Pramtracks, a great project from the Gippsland History group on Facebook, and co-administers the Gippsland Genealogy Noticeboard.
• Graham Peters uses virtual events extensively for his paid work but he is also very involved with the Gippsland History Facebook pages. (this group has 21,000+ members!)
• Liz Pidgeon is the Local and Family History Librarian for Yarra Plenty Regional Library
• Sue Neilson from Bunyip Historical Society
• Heather Arnold is a librarian with Casey Cardinia Libraries which holds Zoom events, she also hosts several blogs and the following Facebook pages: Casey Cardinia Heritage, Koo Wee Rup Swamp, South Eastern Historical and she contributes to Lost Country Victoria and Lost Melbourne.

We provide the Zoom link below but please do register as we’ll be emailing information after the event to all participants. 

TAKE THE CHALLENGE AND JOIN US TO GET (& SHARE) IDEAS

Social media has become the most influential and important virtual space to network, build a community, promote what you do, find assistance, sell books and events and connect. Social media networks are open to all and they are free, giving historical societies a chance to connect with whoever shares their interests.

For historical societies it is a volunteer task that will attract younger members and it can be done anywhere, anytime so doesn’t have time or geographic restraints.

Jess Scott, the RHSV Marketing Officer, will lead these marketing conversations, starting with Facebook on the 9th of August. She will cover other social media channels in coming months. These are casual conversational forums so bring your questions and concerns. We already have a number of historical societies which use social media exceptionally well – creating virtual events as well as promoting what they do – we’ll be calling on them in future sessions to share the expertise too.

A few facts, since Jess started with the RHSV in mid- 2019 our bookshop sales have doubled, we weathered COVID lock-downs exceptionally well because we were still active in the virtual world and our new members are on target to double this year – all in 2 years.

Lunch Time Marketing will be held on the following dates for the remainder of 2021

• Mon 13 Sep, 2021 12 noon – 1pm
• Mon 11 Oct, 2021 12 noon – 1pm
• Mon 8 Nov, 2021 12 noon – 1pm
• Mon 13 Dec, 2021 12 noon – 1pm

Please download and import the following iCalendar (.ics) files to your calendar system.
Monthly: https://us02web.zoom.us/meeting/tZUpc-CsrTgsHdUXWND8AGsa8n1nz6rxvFdL/ics?icsToken=98tyKuGpqj8jHteWth6GRpwcBo-gXejztnZdgqdopCjLJ3hyRRD3buwTPKgpAsDG

Join Zoom Meeting
https://us02web.zoom.us/j/81449433671?pwd=SE53aHFFTks5STFrNFNOWlRYeDlydz09

Meeting ID: 814 4943 3671
Passcode: 488811